Wednesday 26 November 2014

Selling Is About Human Connection ...

Keynote speaker number three at the Southampton Business Show was 'Selling for Dummies' author and business growth guru Ben Kench. 

The thing I found the most interesting about his approach to getting more business, was that it focused much more on getting 'out there', nurturing relationships, interacting with people face to face, putting energy into actively marketing your business offline, as well as online.  

He talked a lot about your energy representing you and that is it your energy and your passion that people will buy in to. He said "selling is about human connection". You don't always get that online !

He also said that if you want your business to grow more, you've got to make room for it ...

It is important to be laser focused and to say no to things that are not the best use of your time.  Delegate jobs that you don't need to do, or are not your strengths or just drain you.

And invest time in your existing clients - that is where most of your referrals will come from.

Check out his business growth programme at www.thebusinessbooster.co.uk

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